Mitchell Hora

Mitchell Hora is a visionary leader at the intersection of agriculture and technology, dedicated to revolutionizing the way farmers approach soil health. As the Founder and CEO of Continuum Ag, Mitchell has steered the company to become a prominent soil health data intelligence company, empowering over 1 million farmers to enhance their profitability through sustainable and regenerative practices.

A seventh-generation farmer hailing from Washington, Iowa, Mitchell’s roots run deep in agriculture. His journey began with a focus on agronomy consulting and now Mitchell is inspiring farmers to be proactive in managing their data to create new markets.

Mitchell’s passion for innovation and sustainable farming practices led him to establish Continuum Ag while he was a student at Iowa State University. Graduating with dual degrees in Agronomy and Ag Systems Technology, he has seamlessly blended academic knowledge with practical, on-the-ground experience.

Acknowledged as an Ag Industry Leader and Soil Health Steward, Mitchell has been recognized with prestigious awards. In 2023, he received the IFELA Environmental Excellence Award, underscoring his commitment to environmentally responsible agricultural practices. Mitchell’s foresight and contributions to the industry were also celebrated when he earned a spot on Forbes’ 30 Under 30 list in 2021. Additionally, he was recognized as a 30 Under 30 AgGrad honoree in 2020, further solidifying his position as a trailblazer in the agricultural sector.

Mitchell Hora continues to be a driving force in the agricultural community, advocating ways for growers to monetize data by telling their stories and showcasing how they can be part of the solution.